It's Your Thing!
40 years ago, SlimFast was the #1 diet brand in America. However, changing trends and a lack of marketing support left the brand nearly extinct, with the imminent threat of being delisted at Walmart. That’s when a private equity company stepped in, purchased the failing brand, and hired me amongst other team leaders at Barker to generate rapid growth.
Our strategy of focusing on the joy of losing weight fast stood out in a crowded category. We brought the campaign to life in a cross-platform campaign across digital, social, and influencer marketing.
Digital Photo & Video Content